![](https://cdn.myportfolio.com/2248a30ed923b0a92dbefb1d74b561a1/2fd51aa6-bcc2-48a2-a98f-196c21e5e800_rw_600.png?h=7a5f6ff1d530cb3e3498de7a4574653c)
Illustrations:
Roberts Rurans
Animation:
Eduards Balodis
Roberts Rurans
Animation:
Eduards Balodis
![](https://cdn.myportfolio.com/2248a30ed923b0a92dbefb1d74b561a1/da8858a22eedc02bf65de311_rw_1200.gif?h=1121c36056ab5ebf41da0bd8862d627c)
Intelligent Design. Happens when you use both sides of the brain.
![](https://cdn.myportfolio.com/2248a30ed923b0a92dbefb1d74b561a1/7544592a778619f8e47d1484_rw_1200.gif?h=51e92b9548f01d1938947ea828be37de)
Pretty is not enough. Good solutions aren't about making things prettier. They're about making things effective.
![](https://cdn.myportfolio.com/2248a30ed923b0a92dbefb1d74b561a1/b22368ca080b442a1cffdf7b_rw_1200.gif?h=c9add6216a1778f50eca2c26c3c1af91)
Cheap is not enough. Good design is not an expense, it is an investment that drives future revenue.
![](https://cdn.myportfolio.com/2248a30ed923b0a92dbefb1d74b561a1/f8939a1d0d9f56dd2166266e_rw_1200.gif?h=bf882babeecd917b8db25c588a656d0a)
Emotional approach is not enough. Many make design choices emotionally, viewing it as art, where strategy and rationale should be the measure.